BeforeAfterBetter hair in three minutes, before the day starts
rootex heats and brushes at once, so it lifts at the root and smooths to the ends in one pass.
$149 · 10% off your first order when you join our list
Free shipping to Hong Kong and Macau · 1-year warranty
Here’s how the three minutes go.
It’s hot in under a minute, so it heats while you split the top into sections.
Go in slowly at the root and the comb lifts each section as the arm holds it.
Turn through the ends for a soft wave, or press the sides for a sharp line.
You leave with shape that holds through the day and nothing to wash out tonight.
The lift of a round brush, at the speed of a flat iron.
| Feature | Round brush | Flat iron | rootex |
|---|---|---|---|
| Lifts the root | Yes | No | Yes |
| Fast | No | Yes | Yes |
| Easy to learn | No | Yes | Yes |
| One tool | Needs a dryer | Yes | Yes |
A round brush takes skill and time, and a flat iron presses your roots flat, so rootex does both jobs in one pass.
Built for thick, straight hair that drops flat.
Free shipping to Hong Kong and Macau · 1-year warranty
Your three-minute routine starts tomorrow morning.
$149, or $134.10 with 10% off when you join our list $134.10 with your 10% off
Free shipping to Hong Kong and Macau · 1-year warranty
The comb does the work.
Glides through without snagging at the root, even on a slow pass.
Spreads heat evenly, so hair comes out smoother and less dry.
Three settings to match fine, medium or thick hair.
It’s ready by the time you’ve sectioned.
Works when you travel.
Switches itself off if you forget.
I built it for men who don’t have time to learn a round brush.
“It’s cut down my styling time with clients dramatically.”
Cliff Chan, celebrity hairstylist
“Finally, a styling tool that’s actually easy for men to use.”
Jim Tse, celebrity hairstylist
“It lets me create any look I want!”
Ziv Yeung, celebrity hairstylist
Take 10% off your first rootex.
Join our email list and the discount goes straight onto your order.
Questions before you order.
Will it work on my hair?
Yes. Three heat levels match fine, medium or thick hair, and the comb-and-clamp design works on lengths from short to mid-length.
How long does it take?
About three minutes once you know the steps, and it’s hot in under a minute.
How is it different from a flat iron?
A flat iron presses hair flat, while rootex grips each section and lifts it as it glides, which is how you get volume and movement in one pass.
Does it dry my hair out?
The SilkGlaze™ ceramic coating spreads heat evenly, so hair comes out noticeably less dry than it does from a bare-metal styler.
Can I take it abroad?
It runs on 100 to 240V and comes with a UK-style Type G plug, so in countries with a different socket all you need is a plug adaptor.
When will it arrive?
Pre-order: ships by 30 October. Shipping to Hong Kong and Macau is free.
Can I return it?
Orders to Hong Kong and Macau can’t be returned, though every rootex is covered by a 1-year warranty. If anything goes wrong with it in that time, email hello@ommarra.com.
What’s in the box?
Your rootex and its user manual.
